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Strategy
Understanding and analyzing metrics, empathy mapping, and formulating design methodologies for digital ecosystems. Research & Validation
Conducting usability testing, A/B and multivariate testing, contextual inquiries, and heuristic reviews. |
Conceptualization
Creating flows, task analyses, and information architecture for b2b and customer-facing interfaces. Design
Whiteboarding, wireframing, and rapid prototyping for responsive, mobile-first, touch, and gesture-based concepts. |