Understanding and analyzing metrics, empathy mapping, and formulating design methodologies for digital ecosystems.
Research & Validation
Conducting usability testing, A/B and multivariate testing, contextual inquiries, and heuristic reviews.
Creating flows, task analyses, and information architecture for b2b and customer-facing interfaces.
Whiteboarding, wireframing, and rapid prototyping for responsive, mobile-first, touch, and gesture-based concepts.