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John R. Hottle

Product designer, usability specialist, and overall nice guy.

Design is a science.


Product design and user experience design are deeply rooted in subjectivity and empathy.

The human mind is complex. The best way to begin to understand how someone thinks is to observe them—and, most importantly, to listen to them.

I have a little experience.


Workday (website)​
Sr. UX Designer and User Researcher | April 2020 - Present
VNDLY was acquired by Workday
Insight Enterprises  (website)
Sr. User Experience Architect | April 2017 - April 2020
Cardinal Solutions was acquired by Insight Enterprises
Rockfish  (website) 
Sr. Experience Strategy Architect | February 2016 - April 2017
Rockfish is now VMLY&R
Cars.com  (website)
Interaction Designer | September 2013 - February 2016
​Wiley Ed Solutions  (website)
Business Analyst | December 2012 - September 2013
Accenture, LLP  (website)
Usability Specialist & Analyst | October 2010 - December 2012
See My Work

I wear a lot of hats.

No really, I do.

Strategy
Understanding and analyzing metrics, empathy mapping, and formulating design methodologies for digital ecosystems.
Research & Validation
Conducting usability testing, A/B and multivariate testing, contextual inquiries, and heuristic reviews.
Conceptualization
Creating flows, task analyses, and information architecture for b2b and customer-facing interfaces.
Design
Whiteboarding, wireframing, and rapid prototyping for responsive, mobile-first, touch, and gesture-based concepts.
​

I am smarter than I look.


Ball State University
Master of Science, Information & Communication Sciences
Bachelor of Art, Telecommunications
Center for Information and Communication Sciences
View My Résumé
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