Design is a science
Product design and user experience design are deeply rooted in subjectivity and empathy.
The human mind is complex, and the only way to begin to understand how someone is thinking is to observe them, follow them, and most importantly, to listen to them.
The human mind is complex, and the only way to begin to understand how someone is thinking is to observe them, follow them, and most importantly, to listen to them.
Career breadcrumbs
Insight (website)
Sr. User Experience Architect | April 2017 - April 2020
Formerly Cardinal Solutions
Sr. User Experience Architect | April 2017 - April 2020
Formerly Cardinal Solutions
Rockfish (website)
Sr. Experience Strategy Architect | February 2016 - April 2017
Rockfish is now VMLY&R
Sr. Experience Strategy Architect | February 2016 - April 2017
Rockfish is now VMLY&R
Cars.com (website)
Interaction Designer | September 2013 - February 2016
Interaction Designer | September 2013 - February 2016
The methods to my madness
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Strategy
Understanding and analyzing metrics, building personas, and formulating design methodologies for digital ecosystems. Research & Validation
Conducting usability testing, A/B and multivariate testing, contextual inquiries, and heuristic reviews. |
Conceptualization
Creating flows, task analyses, and information architecture for b2b and customer-facing interfaces. Design
Whiteboarding, wireframing, and rapid prototyping for responsive, mobile-first, touch, and gesture-based concepts. |
I am smarter than I look.
Ball State University
Master of Science, Information & Communication Sciences | 2010
Center for Information and Communication Sciences
Master of Science, Information & Communication Sciences | 2010
Center for Information and Communication Sciences
