John R. Hottle

Product designer, usability specialist, and overall nice guy.

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  John R. Hottle - User Experience Designer, Usability Specialist, and an overall nice guy
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Design is a science


Product design and user experience design are deeply rooted in subjectivity and empathy.
The human mind is complex, and the only way to begin to understand how someone is thinking is to observe them, follow them, and most importantly, to listen to them.

Career breadcrumbs


VNDLY  (website) 
Sr. Product Designer and User Researcher | April 2020 - Present
Insight  (website) 
Sr. User Experience Architect | April 2017 - April 2020
Formerly Cardinal Solutions
Rockfish  (website) 
Sr. Experience Strategy Architect | February 2016 - April 2017
Rockfish is now VMLY&R
Cars.com  (website)
Interaction Designer | September 2013 - February 2016
​Wiley Ed Solutions  (website)
Business Analyst | December 2012 - September 2013
Accenture, LLP  (website)
Usability Specialist & Analyst | October 2010 - December 2012
See My Work

The methods to my madness


Strategy
Understanding and analyzing metrics, building personas, and formulating design methodologies for digital ecosystems.
Research & Validation
Conducting usability testing, A/B and multivariate testing, contextual inquiries, and heuristic reviews.
Conceptualization
Creating flows, task analyses, and information architecture for b2b and customer-facing interfaces.
Design
Whiteboarding, wireframing, and rapid prototyping for responsive, mobile-first, touch, and gesture-based concepts.
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I am smarter than I look.


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Ball State University
Master of Science, Information & Communication Sciences | 2010
Center for Information and Communication Sciences

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  • jrhottle.com
  • About Me
  • Work Examples